John Hoelscher, RTA healthcare design specialist, responded to questions about the future of architecture in a One on One feature with Rob Larimer of the Colorado Springs Business Journal.
In the Q&A, John mentions the challenges that face the architecture industry as a whole, and RTA specifically. He states, "Our challenge is to find ways that will take us out of the commodity status and bring real unique value to our clients." The rest of John's responses are available at Colorado Springs Business Journal.